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    • Our Story

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    Our Roots: Supporting Every Step Since 1981

    At Second Sole, we are dedicated to supporting every runner and walker who steps through our doors. Running may be an individual pursuit, but its community is tight-knit and generousa spirit that inspired our founder, Steve Hixson, to create Second Sole. Starting as a small shop in 1981, Steve envisioned a space where runners could find the products and guidance they needed to enhance their performance and overall enjoyment.

    From those humble beginnings, Second Sole has grown into a trusted brand with eight locations, each offering a personalized experience. Our stores feature gait analysis and injury history consultations, ensuring we understand each customer's unique needs and goals. Whether you're lacing up for your first walk around the block or aiming for a personal best, we're here to help you find the perfect gear for your journey.

    Our Commitment: Tailored Experiences for Every Customer

    At Second Sole, our mission is to provide a personalized, one-of-a-kind experience for every customer. Our highly trained staff is passionate about pairing you with the right products to enhance your run, walk, or daily life. From footwear and insoles to the latest accessories, we are here to ensure you leave feeling confident and equipped to tackle your goals.

    Our dedication to "Shoes, Apparel, Advice" goes beyond products. We pride ourselves on creating a supportive environment where you can consult with knowledgeable experts who share your passion for movement. Whether youre looking for the perfect pair of shoes or advice on training, nutrition, or recovery, Second Sole is here to guide you every step of the way.

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    Beyond Gear: Community Partnerships & Custom Apparel

    At Second Sole, we dont just outfit runners and walkerswe also partner with local sports, running, and business communities to create branded sportswear and promotional merchandise. Whether its race-day T-shirts, marathon swag, or jerseys for youth teams; we specialize in producing high-quality custom apparel that meets the demands of active lifestyles. With decades of relationships with top vendors, we ensure every product stands up to the rigors of training and competition.

    To make ordering even easier, we offer a streamlined e-commerce platform where event participants, fans, and sponsors can shop onlineeliminating the hassle of order forms and payments. Schedule a consultation with our team to design something extraordinary for your next event or season. Second Sole is more than a store, its a partner in your journey.

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